4 Reasons You NEED to Give Your Early Childhood Business the Gift of a Website Upgrade

With over 290 million smartphones in the US alone, a website ensures your business and brand are only a few clicks away.

And early childhood businesses are no different. 

You need a strong presence on the internet if you want potential customers to find you, and most importantly, reach out to you.

Your online presence is the first impression you'll make on prospective families. And that means that your website doesn't just have to be good, it has to be great.

Only then will you be able to stay competitive in a saturated market. 

Why do you need to revamp your website?

Find out in today's episode.

Tune in now!

A Good First Impression Is a Must!

Since your online presence is the first impression you'll make on most prospects, having a great and unique website is a must. 

A high quality website is essential if you want to attract new customers and project credibility as a provider of quality early childhood experiences.  

And this is exactly why you need to revamp your website and add a bit more personality to it!

Why Your Website Needs a Makeover

There are four reasons you need to revamp your website this year. 

Credibility

A quality website creates credibility for your school, or center, or play cafe as a business. Since you will likely have several other businesses competing for your prospects, having a website that clearly communicates the right information will set you apart from the competition. 

Credibility is huge in businesses that cater to busy parents. This is because before a parent sends their child to you, or pays for your services, they need to know that your business is credible, and that you are doing what you claim you are going to do.

A website that shows your personality, your purpose, and your beliefs can boost your credibility with prospective parents before they even step foot through the door. 

Efficiency

You may not have thought about it, but having a website can help you save time. Families can go to your website for information updates. They can use it to fill out paperwork, or register online, etc… And that means less work for you!

Having a website also allows prospects to come to you with many of their questions already answered. They can look up your schedule options, your tuition, your pricing information, and even check out your team page, beforehand, on your website. And by the time they come in to meet you, they are ready to sign on the dotted line. 

Branding

Establishing a brand is a key part to the success of any business, and early childhood businesses are no exception. 

Since you want your brand to express what your business has to offer, take the time to define it thoughtfully and early, before the market does it for you. That way your company's image will be what you intend it to be. 

Having a website is a great way to build your brand by choosing a unique combination of color themes, being purposeful about the tone of your writing, and designing a fitting logo for your school or play cafe. All of these elements contribute to building your brand’s personality, and all will feature prominently on a quality website. 

Creating a website that reflects your personality and purpose can be difficult and overwhelming. However, it will make you stand out from the competition.

Business Growth

If you plan to grow your early childhood business, then having a website is key. Your website is the number one way that families will find your school, center, or play cafe. It’s also how they’ll gain information about what you offer and how you offer it. 

Forbes Magazine even goes further, stating that it's almost impossible to stand out from the crowd without a website. Why? Simply because people won’t be able to find quality, reliable information on your business. 

The key to business growth and long term success is to continually get your services in front of more and more families. Since you've spent all that time creating a business plan, hiring great team members, and investing in training, building a high quality website that’s infused with your personality and brand purpose is an obvious next step in your growth plan.

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Resources

Be sure to get on our email list so we can send you more information about our Shine Membership for Early Childhood Business Owners/Managers that is now Open!

We give Early Childhood business owners/managers the operational strategies and tools they need to grow their profitable businesses with more joy, confidence, clarity, and less overwhelming.

You will learn how to spend less time on small details and daily tasks. You can spend more time doing the things you truly enjoy. Focusing on the things that really matter, your top priorities, your key relationships, your most important projects, all the things that will bring you more joy and your business more success.

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