The Parent Attraction System: Fill Your Programs with Families Who Feel Like Home
Tired of scrambling to fill empty spots and dealing with families who just aren’t the right fit?
In this episode of the Early Childhood Business Made Easy podcast, we’re flipping the script on traditional marketing. Kelley Peake shares how to create a Parent Attraction System that brings in the families who align with your values, trust your process, and feel like they’ve finally found their place.
Because when your marketing is rooted in heart—not hustle—you stop chasing families and start attracting the ones who belong.
What You’ll Learn in This Episode
Why clarity—not volume—is the secret to marketing that works
How to build trust before a family ever schedules a tour
Where to show up online and in your community to become the go-to choice for families
Key Points Discussed
The real reason enrollment efforts often fall flat (hint: it’s not your budget)
Why showing up in the right places matters more than showing up everywhere
The importance of nurturing relationships with future families long before enrollment season
Resource of the Week
The One-Liner Formula
Need help creating a message that connects with the right families? Download the free One-Liner Formula to craft a powerful marketing statement in just a few steps.
📣 Upcoming Event: 6 Weeks in 6 Days Back-to-School Challenge
Want a full program before the school year even begins? Join our free challenge and learn how to build excitement, connect with families, and fill your programs fast.
Join the Back to School Revenue Roadmap Challenge
6 Weeks in 6 Days | Back to School Challenge
Final Thoughts
Creating a marketing plan that reflects your heart and mission doesn’t have to be hard. With the right message, the right visibility, and the right relationships, your early childhood business can become the first and only choice for the families who matter most.
Because the families you're meant to serve?
They’re already out there—let’s make sure they find you.
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Grab your free One-Liner Formula and join the 6 Weeks in 6 Days Challenge at www.kelleypeake.com