How to Use a Compelling Parent Audience Builder to Grow Your Early Childhood Business

Hello everyone, Kelley here!

It’s week three of the Marketing Makeover month, which means it’s time to talk about the Parent Audience Builder.

Marketing to families with young children can be challenging, which is why one of the most important things to do as an early childhood business owner is build a strong Parent Audience Builder. 

A Parent Audience Builder can help you grow your list of potential families, and that, in turn, can lead to better enrollment rates in the future.

By offering something of value in exchange for contact information, you can get in front of more potential customers and start building relationships with them. 

And this is exactly why, in this week’s episode, I’ll be sharing with you how to create a successful Parent Audience Builder.

Are you ready?

Let’s dive in!

The Parent Audience Builder

In order to truly succeed in preschool marketing, it is essential to carefully evaluate all aspects of your strategy and implement the most effective techniques for reaching your target audience, attracting them to follow you, and eventually enrolling them in your business. 

And this is exactly where the Parent Audience Builder comes in handy.

A Parent Audience Builder is a key tool in any early childhood marketers arsenal. By definition, the PAB, or Parent Audience Builder, is a lead generator, a system that creates new leads for your business. In other words, it's a way to get more people interested in your services. 

A compelling Parent Audience Builder will grow your enrollment and overall business in three stages. It will:

1. Build your audience.

2. Build your following.

3. Build your business community.

Want to learn more about the Parent Audience Builder? I discuss it in more depth in the episode above, so make sure to give it a listen!

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