It can be difficult to attract new students to your preschool program, as there are many other schools and centers competing for the attention of potential families.

Because parents have so many other choices when it comes to finding the right preschool for their child, it can be hard for your business to stand out from the crowd.

Preschools can get a lot of their marketing from word-of-mouth, but it's important to have a quality communication strategy that will help you reach out to more families.

In order to do this, you have to plan your marketing strategy rigorously.

And this is exactly why, today, I’ll be sharing with you my five communication strategies for growing your preschool enrollment.

Are you ready?

Let’s dive in!

[Image: 5 Communication Strategies For Growing Your Preschool Enrollment]

Strategy #1: Invest in a Good Website

Creating an attractive and informative website is a great way to market your preschool or childcare center.

Your website should include information about your school or center such as its history, philosophy, and curriculum.

It’s also crucial to showcase your school’s or center’s facilities and the positive experiences that students have there.

Additionally, be sure to include photos of your students and staff in action. This will help potential families get a better idea of what it'd be like to enroll their child at your school or center.

Strategy #2: Don’t Forget Online Advertising!

Another great way to market your preschool is through print and online advertising. This advertising strategy can be used to reach out to local families in your community. Ads can be placed in local newspapers or magazines, and also online.

Strategy #3: Give the Parents a Video Tour

A video tour is a great way to market your preschool. It can help potential families get a better idea of what your school or center is like. It can also help them see the positive experiences the students have.

When creating a video tour, be sure to include footage from your classrooms, your playground, outdoors, and other facilities.

Additionally, make sure to interview some of your students and team members. This will give potential families a better idea of what it would be like to enroll their child at your school or in your center.

Strategy #4: Create Engaging Social Media Posts

Engaging social media posts are a great way to market your preschool or childcare center.

Posts should be fun and interesting and they should showcase positive experiences that students have had in your classrooms and throughout your school. Be sure to also post photos of your students and your team members in action.

Social media will help you reach out to more families and let them know about the high quality services you offer and all of the amazing things that your team does.

Strategy #5: A Parent Newsletter Never Hurts

An informative parent newsletter is a great way to keep your parents informed about what's going on at your preschool or center. Plus, it will really help get the word out about your business.

Newsletters can be used to share important information such as upcoming events or changes to the curriculum. They can also be used to highlight the positive experiences that students have had, so be sure to include stories of your students and your team in action.

I discuss all of this in more depth in the episode above, so make sure to give it a listen.