3 Clever Solutions to Get Others to Spread the Word About Your EC Business with Your Reoccurring Referral Plan
Marketing strategies have evolved a lot in the last two decades, however, even in 2022, nothing beats great word-of-mouth when it comes to early childhood businesses.
You see, people trust other people more than they trust social media ads or email marketing campaigns, so relying on word-of-mouth just seems like the best idea.
However, word-of-mouth is not what it used to be. You can actually have more control now over what people say about your business, and this is exactly what I’m discussing in this week’s episode of Early Childhood Business Made Easy.
Yes friends, today, we’re talking about my super easy Reoccurring Referral Plan.
The most cost effective way to increase your revenue is by implementing a Reoccurring Referral Plan that incentivizes current families, local businesses, and your community to spread the word about your early childhood business.
By making it easy for families to participate and being clear about the incentives, you can encourage more people to enroll in your preschool or center.
How does the Reoccurring Referral Plan work?
Keep reading to find out.
Defining Your Audiences
Your Reoccurring Referral Plan should be made up of three audiences, which are: current parents, local businesses, and your community.
Current Parents
We all know how expensive preschool can be. Families love receiving a discount, so a referral program may make them more excited to share good things about you to others.
Consider offering them a discount on their tuition whenever they refer you to someone else. This is your way of thanking them for sharing about your business.
Local Businesses
If you have a business in your community that serves children and families, you will want that business to be part of your partner plan.
So go out to them and meet the owner or the manager and discuss how you can get them in front of your customers. In turn, they will reciprocate the favor.
Your Community
Creating a referral network within your community shows that you are not just a wonderful place to be, but that you are also an active member of your community.
Join in on local events such as a children's health fair. Sponsor youth sports teams, sponsor local charity events like fun runs, have a booth at the local farmers market, etc….
You can even create your own local events held at your early childhood business to draw people in. The more active you are in the community, the more people will know about you.
I discuss all of this (and more) in more depth in the episode above, so make sure to give it a listen.